The term ‘blockbuster’ originally comes from a military background, and was originally used to draw attention to large scale bombs, which were employed during WWII (Cucco p 215). However, in the 1950s, this term made its transition in to film, and was used to help define the size and relevance of film productions, in relation to both financial investment, and monetary gains.
The film Jaws saw a new method of advertising introduced to Hollywood. It was the first successful film which was heavily advertised and promoted through television. And was also the first film which was premiered in a large number of theatres on the opening weekend. This film was the catalyst for the major rethink of how Hollywood products were exported.
Blockbuster films were originally born from popular US culture, and their success mainly stems from their ability to connect with the mass public (Cucco p 218). They are films which generally appeal to primary emotions such as fear, love, anger, happiness and sadness, and usually contain universal messages. These films are also packed full of spectacular visuals, often lined with epic battle scenes, war-torn cities & worlds and riveting shorelines. This further increases the viewer’s experience. It could be said that this is part of why these ‘blockbuster’ films are so extraordinarily successful, as society is able to connect with characters on an emotional level.
Top Gun (1986)
Another important element is the importance of image. As blockbuster films cost hundreds of millions to produce, the blockbuster has to appeal to the public audience in a way which they can immediately connect and understand (Cucco p 219). Movies such as Jaws, Top Gun, Independence Day and Titanic, are all examples of films which hold high-concept film characteristics which allowed audiences both domestically and abroad to instantly connect with the films; ultimately making them a success. (Cucco pp. 219-220).
The Internet, An Abyss 