Post-Modernity: The Apple Way.

The iPhone 5?

 

Ever since that memorable day on January the 9th, 2007, the world has not quite been the same. The technological monsoon, comprising of Steve Jobs, Apple and its illustrious iPhone, forced their way into a market, which had enormous potential for growth (Zittrain 2008). This forced other companies such as Nokia and HTC to really pick up their game if they wished to compete at the same level as Apple.

It seems with every year that another iPhone is released on to the market, it keeps getting better, and better; and generally speaking, consumers have come to expect this of smart phone technology. These phenomenal advances are something we are now used too in the western world, meaning Apple’s constant bombardment of upgrades and modifications to its iPhone has left us normalised to this occurrence, leading us one step closer to the depths of post-modernity.

 

Reference list:

Zittrain, J L 2008, The Future of the Internet and How to Stop It, accessed 20/03/2012, http://yupnet.org/zittrain/archives/6

It’s Finally Here – The New iPad revealed.

"The New iPad"

Apple recently revealed its third instalment of a device which is showing no signs of slowing down any-time soon. This stunning new device is packed full of new features such as the new Retina display,  5 megapixel camera with advanced optics for capturing amazing photos and 1080p HD video – surpassing many digital cameras currently on the market. The iPad also comes with 4G network capabilities while still managing to give users a solid 10 hours of all-day battery life.

This new product also supports dictation, allowing users to verbally direct the words to the iPad, rather than typing them on the touchscreen. This new feature will be compatible with text messaging, notes, browsing the web, and it will even work with third-party apps – allowing users to update their Facebook statuses, tweets and more.

The iPad 3’s Retina display also delivers four times the number of pixels on the iPad 2. To put it lightly, the 3.1 million pixels in the Retina display of the iPad 3, holds one million more pixels than a HD TV, which will revolutionise user experience.

Now I’m sure by now you’re asking yourself the exact same question that I am – will I be able to afford it? But as always, Apple provides us with the luxury of choice. Prices for the new Apple iPad 3 will start at $499 US for the 16GB model, $599 US for the 32GB model and $699 US for the 64GB model. Prices in Australia are yet to be released.

With the release date of March 16, 2012 approaching fast, this new iPad is certain to live up to the hype.

View the full press release here: http://www.apple.com/pr/library/2012/03/07Apple-Launches-New-iPad.html

A Greener Apple?

A Greener Apple?

Apples much anticipated press conference has showcased several new improvements to its existing products, however it appears that something a little more scintillating has been revealed, which has poised a mouth-watering question – Is the Apple logo about to change as we know it, forever?

While it is has not been confirmed that this image is indeed the new apple logo, many people believe that it just may be the case. Opinions are mixed as to whether current Apple CEO Tim Cook is moving Apple in the right direction. Apple’s design has always evoked a slick, professional yet soft look which appeals to  pretty much everyone. And even PC users cannot deny that Apple products, while they may find hard to operate, are very, very easy on the eye.

The current Apple logo

Personally I believe this change (if true), is a step in the right direction for Cook, and could act as the catalyst for him to place his insignia upon the world of Apple we live in.